After years running thesitewizard.com, I have a lot to write to the webmaster I asked why they did not appear in the page search engine results pages, even if they direct the search terms will be generated by the page. More and more often than not quickly visit their website shows that they have created a web page, not the search engine-friendly.
Add text to images, video and Flash
First, it should be noted that the search engine is the software that they can only read the text. When I say the word, I do not mean that the text contained in the image or text, you will be in Flash documents or those who appear in the video. What I mean is, like the text to see the text of any article thesitewizard.com - plain, pure, plain text.
Indeed, some search engines to scan the embryonic form of a Flash file, you can not afford, with a carefully Archaeologists have access to all the information you want them. In fact, I suspect, Google only do that, even then only to extract directly embedded in the document. Of course, there is no search engine, I know that you can see a picture or video files, and text to identify, contain.
This is not to say, you can not create a photo album Web site, Flash site or video game site, came in search engine results page. You can still images, flash, video on your site. However, you must write the content for each non-text to describe their content.
For example, you have to explain every picture in the "old" version of the picture. For those who do not know what I speak, the image into the page using HTML code as follows:
Note the "heart" at the example HTML code segment. Here, I introduce the photo image search engine ready website. Of course, to change the text a brief description of your display picture indeed. While search engines can not see your image, they can read the "old" version, which will be included in the index for your web pages.
Similarly, a video file or Flash file, should include additional text on the page to describe your video files to the Flash program or what is not.
In other words, when you design a web site, make your site easier for the blind and visually impaired tourists, you will also have the benefits, make your site more search engine friendly.
Validate your HTML code
I have written elsewhere confirm the importance of web pages. Validated, I mean, check to make sure that not one of the HTML code. Please note that I am not talking about spelling errors or grammar, here. I refer to code basic HTML, so that a web browser to format your page with the appropriate way to display. If you use a WYSIWYG web page editor like Dreamweaver, Nvu or KompoZer, the code is usually made on the back of the screen editor, you can enter your text.
Did you write the HTML code by hand or using a WYSIWYG page editor, is a good idea to always run through the end of the HTML code and CSS validator. You can find information about how to do this, you can be found in the article in HTML validation http://www.thesitewizard.com/webdesign/htmlvalidation.shtml
Although a search engine does not matter if the HTML code is not wrong, they rely on the basic right of the code, find out the parts of your pages indexed. If the HTML code contains errors, may be the only part of a page that has been included in the search engine data. Error, and not in the web browser, may lead to a search engine software that some of the text in HTML-format pages of information, rather than the content of your site. As a result, search engines ignore the May letter and your page will not appear on the search results page.
The establishment of the title tag
Many search engines to provide additional weight in the text that appears
